Not sure if you’ve noticed (I know the whole Jordyn and Khloe has taken up a lot of our attention recently), but there is new trend coming up in the beverage game where the big ol’ booze companies are actually wanting you to purchase drinks with less alcohol (what da faq, right?). In fact, there’s actually been a whole heap of articles written about it by some fairly reputable organisations such as The Washington Post, Forbes, and USA Today.

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People decide not to drink for lots of reasons: health/fitness goals, religious beliefs, addiction recovery, medical reasons (including pregnancy), not wanting to get sacked for telling your boss what you really think—the list goes on. None of these people want to sit at home by themselves on Saturday night watching reruns of Law & Order SVU (ok, some of them probably do, and tbh under certain circumstances that sounds like a pretty decent night).

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